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CREATIVE DIRECTION
Which questions are actually worth asking?
Step back from the obvious. Notice what has become invisible through familiarity. Follow the connection that seems slightly out of place. See what keeps coming up.
I like getting close to the work and figuring out where the energy is.
A stronger point of view may already be there. It may need to be clarified, pushed further, or looked at from another angle. Maybe the work starts pointing somewhere else; and often, that’s where it takes its most compelling shape.
I don’t show up with a predetermined answer.
I help figure out what matters, what doesn’t, and where to put the effort.